UFC fighter and FOX Sports analyst Chael Sonnen was named Honorary Pace Car Driver for The Profit on CNBC 500, Presented by Small Business Fueling American NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 2.

Sonnen, also known as “The American Gangster, participated in pre-race ceremonies and will led the pack of cars on Sunday to the green flag. In addition Sonnen, brought to PIR through a partnership with Niner Sports & Entertainment, made appearances throughout the day on Sunday at PIR.

“As a fan of NASCAR, I am honored to be apart of the upcoming event at Phoenix,” said Sonnen. “I really respect these drivers that go out there and put it all out on the line to win the race and give the fans a great show.”